Kati Toivanen

5 ways the University of Helsinki has improved its news stories and increased its research impact

In order to efficiently reach our target groups and have more impact, the University of Helsinki Communications heavily invests in its own media: news on the website and social media cahnnels.

In two years, there’s been a 80 percent increase in page views.

Through news stories we have been able to generate traffic to other strategically important pages on our website, such as research groups’ pages and admissions.

What I Do

Kati Toivanen is the Head of Development at the University of Helsinki Communications. Journalist turned science communicator, she leads the news desk of the University.